Investing in what truly matters: Scaling up the NEB market for competitive solutions in the built environment

A new market is emerging for products, technologies and projects that embody NEB values. But scaling up requires connecting every link in the value chain, from design and manufacturing to finance and policy. This panel will explain the market potential of NEB-aligned products, services, and technologies, demonstrating how banking, real estate, and policy can work together, moving beyond profit to support long-term sufficiency, equity, equity, and regeneration in our cities, while reinforcing Europe’s competitive edge in sustainable innovation. 

Speakers: 

• Kika Zdziarska - PhD researcher, Laboratory of Wood Technology, University of Ghent
• Christine Lemaitre - CEO at DGNB (German Sustainable Building Council)
• Marcos Ros Sempere - Member of European Parliament
• Dirk Paelink - Representative from the Real Estate and Construction sector, or from PropTech companies